The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company’s Intellectual Prope

Bringing together a wide range of expert contributors, ＂The Handbook of European Intellectual Property Management＂ reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe’s framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures. Additionally, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation.

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook and The Growing Business Handbook (Kogan Page).