Post-Corona: From Crisis to Opportunity

　　來自暢銷書《四騎士主宰的未來》作者史考特．蓋洛威

 

　　疫情過後，誰將成為贏家，

　　誰又將被這個新世界遠遠甩在後頭？

 

　　2020年，世界在一年內的變化之快，是在此之前的我們難以想像的。

 

　　疫情的爆發，不僅改變了我們的工作和生活方式，讓臥室成為辦公室，更挑起世代間的紛爭，加劇了窮人與富人、遵循與仇視防疫措施的人，以及不同黨派之間人們的鴻溝。

 

　　部分企業如消毒液生產商、線上會議軟體開發者，和電商等等，突然發現自己面臨陡然激增的客戶需求；而部分產業，如餐飲、旅遊、飯店、現場表演等等，則艱難求生，努力不被市場淘汰。

 

　　暢銷作家、紐約大學史登商學院教授史考特．蓋洛威在本書中，為我們描繪出疫後世界的樣貌。他指出，疫情比起說是改變一切的因素，更像是催化劑，加速了早已隱隱成形的趨勢發展。在這部著作中，蓋洛威分析哪些企業將因這個動盪而受益、得以蓬勃發展，成為未來贏家，他更點出整體社會將共同面對、設法解決的種種問題，諸如政府、教育、醫療照護等體系，想要在變動中存活下來，繼續為人們服務，勢將面臨空前的挑戰。

 

　　結合招牌的幽默感和銳犀利的產業洞察力，蓋洛威勾勒出位在我們前方的「危機」與「機會」的輪廓，同時提供了警示與希望：「沒有任何發展方向，是永恆、不可能惡化、也不可被調整的。」(文/博客來編譯)

 

　　From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world

 

　　The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.

 

　　But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.

 

　　Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected."