The Power of Habit : Why We Do What We Do in Life and Business

NEW YORK TIMES BESTSELLER - MORE THAN 3 MILLION COPIES SOLD - This instant classic explores how we can change our lives by changing our habits.

＂Few [books] become essential manuals for business and living. The Power of Habit is an exception.＂--Financial Times

A WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEAR

In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

With a new Afterword by the author

Charles Duhigg is an investigative reporter for TheNew York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.