Name: Transnational Management：Text, Cases & Readings in Cross-Border Management(七版)
SKU: https://www.books.com.tw/products/0010624298

內容簡介

　　Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

作者介紹

作者簡介

Christopher A. Bartlett

　　現職：Harvard Business School

Paul W. Beamish

　　現職：Ivey Business School
　　　　The University of Western Ontario

PART I: THE STRATEGIC IMPERATIVES
Ch 1 Expanding Abroad: Motivations, Means, and Mentalities
Ch 2 Understanding the International Context: Responding to Conflicting Environmental Forces
Ch 3 Developing Transnational Strategies: Building Layers of Competitive Advantage

PART II: THE ORGANIZATIONAL CHALLENGE
Ch 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility
Ch 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Ch 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries

PART III: THE MANAGERIAL IMPLICATION
Ch 7 Implementing the Strategy: Building Multidimensional Capabilities
Ch 8 The Future of the Transnational: An Evolving Global Role

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詳細資料

ISBN：9781259010590
叢書系列：國際企業管理
規格：平裝 / 710頁 / 29 x 21 x 2 cm / 普通級 / 單色印刷 / 七版
出版地：台灣

本書分類：專業/教科書/政府出版品> 管理類> 企業管理> 企業管理概論

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