STARTUP TAIWAN

　　「新創台灣」計畫分為兩個階段，目標是希望能夠從外國人的角度重新檢視台灣的新創生態圈 。

 

　　台灣現在越來越受到國際社會的關注，台灣不但擁有高品質的生活水準，在許多方面推動進步的政策，最近更成為了國際肯定的防疫典範，這也讓更多外國人開始考慮來台創業 。

 

　　這個計畫的第一階段是推廣我們的指南書。

　　《新創台灣：外國人在台創業指南》

 

　　藉由這本書，我們希望為想在台灣成立公司的讀者提供平衡而且全面的指南，內容則會聚焦在外籍創業家所需要的重要資訊。

 

　　這本書不只分享台灣政府的官方觀點、採訪了政府內部人士還獨家採訪了許多民營企業與外籍新創的創辦人 。

 

　　基於我們多年的財經記者經驗，我們嘗試以最客觀的角度來撰寫這本書，我們採訪了20多位新創的產業人士與專家還有許多在台灣的外籍新創的網路社群組織也參考了50多個網站的資料，就是希望讓這本書在出版後能夠為讀者帶來最多、最有幫助的實用資訊。

 

　　計畫的第二個階段，是讓更多新創生態圈的人士關注我們整理出來的資訊與觀點，包括政府部門、民營企業與創業家。

 

　　我們希望各方都能針對台灣現在的創業政策與流程，同步接收到最新而且正確的資訊。 

 

　　舉例來說，我觀察到雖然台灣政府政策一直有在進步，但似乎總是缺乏了非常關鍵的元素讓這些新政策能有效傳播的管道，這導致台灣雖然有資訊與言論的自由，整體經濟卻往往無法完整受惠於政府推動的新政策，這會有點可惜。 

 

　　我們想邀請大家一起加入「新創台灣」計畫，在社群平台上用#StartupTaiwan這個 hashtag，向你的朋友與社群推廣台灣，我們希望藉此達成更遠大的目標，讓台灣受到更多外國人才的關注，甚至讓正在考慮回台灣的旅外台灣人能更加認識台灣的創業環境與潛力 。

 

　　Startup Taiwan is a two-fold campaign aimed at examining Taiwan’s startup ecosystem, from a foreigner’s point of view.

 

　　As Taiwan gains the attention of the international community because of its consistent top-ranked standard of living, landmark policies, and more recently its impeccable model of handling the coronavirus, more foreigners consider Taiwan as a place for opening up new businesses. 

 

　　The first fold of this campaign is promoting our guidebook Startup Taiwan: Foreigners Business Guide. It is our attempt to offer a balanced yet comprehensive guide on setting up a business in Taiwan, with a focus on only the crucial pieces of information that foreign entrepreneurs need.  

 

　　The book covers not only views from the key resource persons from the government, but also, exclusive interviews with private sector and foreign startup founders.  

 

　　The approach in writing this book, I believe to be unbiased, is from a decade of experience as a business journalist. We’ve consulted with more than 20 resource persons, various online foreign startup groups in Taiwan, and visited more than 50 webpages – all in our bid to refine key takeaways before publishing.

 

　　The second fold is bringing our key findings to the attention of all key players – the government, private sector, and entrepreneurs in general – so that we could together help streamline the current policies and procedures…

For example, I observed that while the government policies have improved over time, it seems lacking one key element and that is the effective communication of these new policies so that the economy could maximize its benefit from its freedom of government information.

 

　　Startup Taiwan is a call to promote this country to our friends and network on digital platforms using the hashtag #StartupTaiwan. This will direct the attention to the bigger goal of promoting Taiwan to foreign talents, even to those global Taiwanese who are considering coming back home.

 

 

　　賴柏橋 (Paolo Lising) 為 MillionDC.com 的創辦人暨數位行銷專家，在台灣知名科技公司擁有超過十年的工作經驗，也是多次獲獎的菲律賓財經記者與作家。賴柏橋於國立台灣大學取得 MBA 碩士學位，並於賓州大學沃頓商學院就讀期間接受了廣泛的策略顧問訓練。

 

　　About the Author

　　Paolo Lising is co-founder of MillionDC.com and a digital marketing expert with a decade of experience working for listed tech companies in Taiwan. A multi-awarded business journalist and book author in the Philippines, Paolo took his masters in Business Administration MBA from the National Taiwan University with extensive training in strategy consulting under Wharton University of Pennsylvania.