Rock’n August

A cure for diabetes. Classic cars. Rock and roll. These are the three essential elements that define the brilliant chemistry that is ROCK’N AUGUST, one of Western Canada’s premier classic car festivals. For a quarter century, automobile enthusiasts have gathered each summer in St. Albert, Alberta, to celebrate cars and rock music from the ’50s, ’60s, and ’70s. From the start, their mission was clear: to fund diabetes research and education in Alberta.

This richly illustrated book shares that mission, as it documents the event’s evolution from its humble 1997 beginning-featuring a few dozen cars to over 900-from a two-day show and dance to a week-long multi-venue celebration covering the entire city. It also records the exponential growth of community support as each expanding iteration added to its foundation of planners, sponsors, volunteers, and organizational contributors.

Over the last twenty-five years, diabetes research has made marked advances in the treatment of the disease, including the University of Alberta’s Edmonton protocol. ROCK’N AUGUST has played a role in those advances, contributing over 1.2 million dollars to date.

For everyone who remembers working on the family car, listening to rock and roll, going to dances, and cruising the town on Saturday night, this book celebrates the magic synergy between classic cars, rock music, and a noble cause. Join us.