- Dozens of established and emerging designers share their practical and creative techniques for logo design that will boost your creative intuition - An in-depth visual guide presenting the creative logo designs around the world. With high-res images, changeable styles, and templates from established designers, this book is a comprehensive overview A logo is an indispensable part of a company’s visual identity, and its creation involves many aspects, such as font, composition, and color, as well as psychology. Presented here is a compendium for logo design with concise breakdowns of those necessary aspects, one by one with numerous examples. You won’t find boring theoretical knowledge and useless copy training here, instead you’ll have access to hundreds of different logo types to help you establish the correct aesthetic and design norms.