Gravitas: The 8 Strengths That Redefine Confidence

National Bestseller! USA Today Bestseller!

Noted fashion entrepreneur and former McKinsey & Company consultant, Lisa Sun, shares the eight strengths that every woman can call upon to be confident and successful.

＂Lisa comes across as young and overly enthusiastic at times. She should seek to have more gravitas.＂

This is what Lisa Sun’s boss wrote in her first review as a business analyst at the global management consulting firm McKinsey & Company. Sun knew she wasn’t alone in receiving this type of feedback and over the course of the last two decades, she has been on a journey to uncover what it means to be truly confident.

In this thought-provoking and practical guide, Sun, founder of lifestyle brand Gravitas, has cracked the code to help women build their own self-worth on their own terms. By doing so she:

• debunks the narrow view of confidence society has written for us
• redefines confidence as an inclusive construct that combines several innate strengths
• helps you discover your ＂confidence language＂ and tap into the source of your self-belief
• arms you with the tools to flex other strengths so you can shatter your expectations for yourself

Sun shares her own journey of self-discovery and growth and combines it with proprietary research, real-world examples, and anecdotes from other successful women who have championed their own definition of self-worth. Whatever stage of life you’re in, Gravitas offers valuable insights and strategies to help you succeed in any setting. Whether you are a mom, entrepreneur, creative soul, executive, thinker, maker, or doer, Sun will show you how you too can live life with total self-assurance and find your own gravitas.

Lisa Sun is the founder and CEO of GRAVITAS, a ＂confidence company＂ that offers innovative apparel and styling solutions designed to make over women from the inside out. Prior to founding GRAVITAS, Sun spent 11 years at McKinsey & Company, where she advised leading luxury fashion and beauty brands and retailers in the U.S., Asia, Europe, and Latin America on strategic and operational issues. Her first collection was featured in O, The Oprah magazine, People, and the Today show in the same month. Sun and GRAVITAS have been featured on CNN and in Forbes, Fast Company, New York magazine, Elle, Marie Claire, InStyle, and more.