Writing Success 2：Professional English for Work Today

Unit 1 Public Relations
‧Express Thanks after Meeting
‧Say thanks and acknowledge your partner
 
Unit 2 Strategies
‧Make a Proposal to a New Client
‧Make people interested in meeting you
 
Unit 3 Networking
‧Invite People to an Event
‧Attract participants
 
Unit 4 Trade and Commerce
‧Place an Order
‧Confirm all details
 
Unit 5 Negotiation
‧Negotiate for a Better Deal
‧Get better terms of sales or agreement
 
Unit 6 Investments
‧Reject a Request
‧Say no appropriately
 
Unit 7 Problem-Solving
‧Apologize for Delay
‧Solve the problem
 
Unit 8 Customer Focus
‧Solve Problems for Customers
‧Gain trust from your client
 
Unit 9 New Businesses
‧Make an Official Announcement
‧Make the product appealing to others
 

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Welcome to Writing Success

　　Writing an e-mail is not difficult and people generally won’t mind if you make mistakes, so why do you need to study e-mail writing? Although it might be true that perfect English is not required for your informal e-mail, you certainly need more writing skills for e-mails in working contexts. What if you want to be more polite than usual? What if you want to sound more convincing and determined so you can influence your clients? If you want to get the tone right, you will need to acquire the writing skills and practice how to use them, so you can write effective e-mails that fit the situation.

　　Writing Success is the perfect tool that teaches you practical writing skills and cultural nuances, and it also provides the exercises for you to practice and apply these skills. With its step-by-step approach, Writing Success leads you into business scenarios and allows you to review the rationale behind every sentence and every word choice. The exercises follow the model of learn, try and apply, which guides you through the natural flow of acquiring the art of language usage.

　　Effective communication at work requires more than just language proficiency. That’s why Writing Success also aims to develop your business sense and ability to comprehend cultural nuances in different professional contexts. The nine units in the book feature not only nine different business scenarios, but also nine different industries. You can also take advantage of the section “Words from the Professional,” in which you can find career advice given by experts from globally renowned universities and firms. By building your business mindset, Writing Success offers a complete picture for you on effective work communication, allowing you to convey your message and demonstrate your stance with the correct attitude to achieve your goal.

　　If you’re trying to improve your English writing, this book is perfect for you to upgrade your abilities on writing with purpose. If you’re a student of business, this book will help you develop the language skills and broaden your perspective to accelerate your steps to success. By studying Writing Success, you will become more proficient and confident in your ability to utilize great English communication skills in the world of business.