Crafting and Executing Strategy：The Quest for Competitive Advantage: Concepts and Cases(23版)

　　Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

作者簡介

Arthur A. Thompson

　　現職：The University of Alabama

Margaret A. Peteraf

　　現職：Dartmouth College

John E. Gamble

　　現職：Texa A&M University-Corpus Christi

A. J. Strickland III

　　現職：The University of Alabama