中華民國112年台灣觀光年報

署長序
Foreword from the Director-General

112 年重要施政成果
Major Policy Achievements in 2023

旅遊市場
Travel Market
臺灣旅遊市場Taiwan Travel Market
觀光整體收入Tourism Revenue
全球旅遊市場The Global Travel Market

在地旅遊
Local Tourism
拓展觀光亮點 扶植地方活動Expand tourism highlights and support local activities
四季特色活動 帶動在地旅遊風潮Unique Seasonal Activities Drive Local Tourism Trends
友善便利旅遊環境A Friendly and Convenient Travel Environment
專注數位科技應用提升觀光資訊服務
Enhancing Tourism Information Services with Digital Technology

國際交流
Communicating & Connecting with the World
積極拓點 擴大全球布局 Actively explore new opportunities and expand global presence
多元行銷 加速引客Diversified marketing to accelerate customer attraction
全力搶客來臺 Attracting Inbound Visitors

落實景區經營
Scenic spot management
前瞻建設- 國際魅力景區 Forward-Looking Development: Attractions with International Charm
國家級風景特定區開發與管理Development and Management of National Scenic Areas
觀光資源政策與法案推動Promotion of Tourism Resource Policies and Laws

產業管理輔導
Industry Administration and Guidance
旅行業Travel Agencies
旅宿業Hotel Industry
觀光遊樂業Tourist Amusement Enterprises

展望：拓展觀光亮點 帶動兆元產業
Outlook : Expanding Tourism Highlights to Drive Trillion-Dollar Industries

附錄
Appendices
大事紀Major Events
交通部觀光署行政機關組織表Organization of the Tourism Administration
交通部觀光署國家風景區管理處National Scenic Area Headquarters
交通部觀光署駐外單位Overseas Branch Offices