商務英語口語進階寶典（附贈MP3）

Part 1 商務接待Business Reception
Unit 1 問候寒喧
Greetings
Unit 2 相互介紹
Introductions
Unit 3 邀請客戶
Making an Invitation
Unit 4 休閑待客
Relaxation
Unit 5 公司訪問
Company Tour
Unit 6 送別客戶
Seeing Off
Part 2 市場營銷Marketing
Unit 1 市場調查
Market Investigation
Unit 2 營銷戰略
Marketing Strategy
Unit 3 商品展會
Trade Show
Unit 4 產品促銷
Product Promotion
Unit 5 廣告創意
Advertisement
Part 3 商務談判Business Negotiation
Unit 1 建立業務關系
Establishing Business Relations
Unit 2 詢盤
Inquiry
Unit 3 報盤與還盤
Offer and Counter—offer
Unit 4 價格問題
On Price
Unit 5 折扣與佣金
Discount and Commission
Unit 6 付款方式
Pavment Terms
Unit 7 訂購貨物
Placing an Order
Unit 8 簽訂合同
Signing the Contract
Unit 9 貨物保險
Insurance
Unit 10 包裝與裝運
Packing and Delivery
Unit 11 貨物質量
Quality of Goods
Unit 12 商品檢驗
Commodity I nspection
Unit 13 通關事宜
Customs Entries
Unit 14 客訴應對
Complaints and Settle—ments
Unit 15 招標投標
Bid and Tender
Unit 16 申請專利
Application for Patent
Part 4 資易方式The Modes of Trade
Unit 1 補償貿易
Compensation Trade
Unit 2 加工貿易
Processing and Assembling Trade
Unit 3 寄售貿易
Consignment
Unit 4 易貨貿易
Barter Trade
Part 5 合資合作Joint Investment and Cooperation
Unit 1 建立合資企業
Establishing Joint Ventures
Unit 2 經濟技術合作
Economic and Technological Cooperation
Unit 3 技術轉讓
Technology Transfer
Unit 4 兼並與收購
Merger and Acquisition
Unit 5 代理
Agent
Part 6 商務會議Business Conference
Unit 1 會前準備
Preparations
Unit 2 會議開始
Beginning the Meeting
Unit 3 議事進行
During the Meeting
Unit 4 會議總結
Summarizing the Meeting