Name: 電子商務英語教程（第2版）
SKU: https://www.books.com.tw/products/CN11978772

內容簡介

本書選材廣泛，包括電子商務基礎、電子商務模式（B2B、B2C）、在線銷售與在線廣告、電子商務網站建設、電子商務網站營銷與SEO優化、在線銷售產品的策略、電子商務供應鏈管理、編寫產品說明、電子商務支付系統、電子商務安全、移動電子商務、電子商務的客戶資源管理、電子商務O2O、跨境電子商務、直播電商、電子商務與大數據、購物車軟件、電子商務的推薦引擎、物流、電子商務的法律與法規等內容。

本書共12個單元，每一單元由以下幾部分組成：課文—選材得當、面廣實用；單詞—給出課文中出現的新詞，讀者由此可以積累電子商務領域的基本詞彙；詞組—給出課文中的常用詞組；縮略語—給出課文中出現的、業內人士必須掌握的縮略語；習題—既有針對課文的練習，也有一些開放性的練習；閱讀材料—進一步擴大讀者的視野；參考譯文（Text A）供讀者對照學習。附錄A～附錄C既可用於複習和背誦，也可作為小詞典長期查閱。本書課文配有音頻材料，掃描二維碼即可收聽。

本書既可作為高等院校本科、專科電子商務相關專業的專業英語教材，也可供從業人員自學，還可作為培訓班的培訓用書。

作者介紹

張強華，“21世紀高職、高專計算機類教材”編委會主編、“現代信息技術教材”編委會執行主編（十五規劃教材）。江蘇省“青藍工程”省級優秀青年骨幹教師。出版計算機類著作多部。其中，兩部獲得“全國第11批暢銷書（科技類）”稱號，一部獲“華東地區大學出版社教材專著二等獎”，一部獲得江蘇省優秀教材，一部由臺灣儒林圖書出版公司以繁體字在臺灣發行。

前言
Unit 11
Text A
What Is E-commerce1
New Words5
Phrases8
Abbreviations9
Exercises9
Text B
E-commerce and Selling Online11
New Words14
Phrases15
Abbreviations16
Exercises16
Reading Material16
E-commerce Advantages and Disadvantages16
參考譯文：什麼是電子商務20
Unit 223
Text A
How to Choose an E-commerce Business Model23
New Words27
Phrases28
Exercises29
Text B
Business-to-Business31
New Words33
Phrases34
Abbreviations35
Exercises35
Reading Material35
About E-commerce35
參考譯文：如何選擇電子商務商業模式40
Unit 343
Text A
How to Build an E-commerce Website43
New Words45
Phrases47
Abbreviations48
Exercises48
Text B
Website Navigation and Its Impact on E-commerce51
New Words53
Phrases54
Exercises54
Reading Material55
Shopping Cart Software55
參考譯文：如何建立電子商務網站58
Unit 461
Text A
Strategies for Selling Products Online61
New Words64
Phrases65
Abbreviations66
Exercises66
Text B
E-commerce Supply Chain Management: Reducing Cost and Inefficiency68
New Words73
Phrases74
Abbreviations75
Exercises75
Reading Material75
Online Advertising75
參考譯文：在線銷售產品的策略80
Unit 582
Text A
How to Write Product Descriptions82
New Words85
Phrases86
Abbreviations86
Exercises86
Text B
Conversion Rate Optimization88
New Words91
Phrases92
Abbreviations93
Exercises93
Reading Material93
Top Ten SEM Optimization Tips for E-commerce Sites93
參考譯文：如何編寫產品說明97
Unit 6100
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)100
New Words103
Phrases104
Abbreviations104
Exercises105
Text B
Benefits of Social Media Marketing107
New Words110
Phrases111
Exercises111
Reading Material112
E-commerce Legals and Laws112
參考譯文：跟蹤線上到線下（反之亦然）的轉化方法116
Unit 7119
Text A
Online Payment Methods for E-commerce Sites119
New Words122
Phrases123
Exercises123
Text B
Understanding Online Payment Services125
New Words130
Phrases131
Exercises131
Reading Material132
Safe Online Payment Methods132
參考譯文：電子商務網站的在線支付方式134
Unit 8137
Text A
The Basics of Website Security for E-commerce Retailers137
New Words140
Phrases141
Abbreviations142
Exercises142
Text B
How to Stay Safe When Shopping Online144
New Words147
Phrases149
Abbreviations150
Exercises150
Reading Material151
Ways to Protect Your E-commerce Site from Hacking and Fraud151
參考譯文：電子商務零售商網站安全的基礎155
Unit 9158
Text A
Mobile Commerce158
New Words161
Phrases161
Abbreviations162
Exercises162
Text B
7 Most Important E-commerce Metrics164
New Words167
Phrases168
Abbreviations168
Exercises169
Reading Material169
Mobile Marketing169
參考譯文：移動商務173
Unit 10176
Text A
A Guide to Using CRM in E-commerce176
New Words179
Phrases180
Abbreviations181
Exercises182
Text B
Reverse Logistics in E-commerce184
New Words188
Phrases189
Exercises189
Reading Material190
Electronic CRM190
參考譯文：電子商務中使用CRM的指南194
Unit 11198
Text A
The Benefits of Using Big Data in E-commerce198
New Words201
Phrases201
Exercises202
Text B
The 8 Common Challenges of Cross- border E-commerce204
New Words207
Phrases208
Abbreviations208
Exercises208
Reading Material209
Livestream Shopping209
參考譯文：在電子商務中使用大數據的好處212
Unit 12215
Text A
Top 10 AI Use Cases in E-commerce215
New Words218
Phrases218
Exercises218
Text B
E-commerce Chatbots221
New Words224
Phrases224
Abbreviations225
Exercises225
Reading Material225
Product Recommendation Engine225
參考譯文：電子商務中的十大人工智能用例229
附錄232
附錄A 單詞表232
附錄B 詞組表256
附錄C 縮略語表270

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