Joseph Riggio, architect and designer of the MythoSelf(R) Process and Soma-Semantics(R), is a leading figure in international NLP and hypnosis circles. He is acclaimed for the breadth, depth and precision of his expertise as a transformational change artist. In these circles Joseph’s skill in the utilization of somatics is renowned, as are his hypnotic language, metaphor and storytelling skills. Dr. Riggio has developed seminal work in the area of applied mythology related to personal and professional development, especially as it applies to decision-making, performance and leadership. He has made ground-breaking contributions in applications of communication, interaction and performance. The fundamental technology that Joseph continues to develop is aesthetically organized and transcends the limitations of ordinary cognition running the process at the sub-cortical level of implicit learning in what he refers to as the "silent brain."