The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

魅力是與生俱來的天賦還是後天可養成的技能？
透過學習，就能擁有媲美賈伯斯的影響力與說服力？

　　你還認為賈伯斯、歐普拉等明星領袖們令人震懾的魅力風采是天生的個人特質？《The Charisma Myth》的作者Olivia Fox Cabane可不這麼想，她認為只要透過練習，任何人都能學會散發魅力的完美技巧！

　　書中以Cabane在哈佛與麻省理工學院所設計的課程為主軸，她將表現魅力的方式分解成數個要點來說明，不僅揭開擁有魅力者的神秘面紗，也將明白地告訴你魅力究竟從何而來，以及人們是如何接收這些名人舉手投足間所傳達出來的訊息。

　　最棒的是，你並不需要為了變得更有魅力而捨棄原來的自己，只要依循著書中的具體作法，將你部份的人格特質突顯出來，就足以讓眾人驚豔！（文/博客來編譯）

What if charisma could be taught?

 

The charisma myth is the idea that charisma is a fundamental, inborn quality--you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.

 

Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn't mean transforming your fundamental personality. It's about adopting a series of specific practices that fit in with the personality you already have.

 

The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

For more information about the book, please visit: www.CharismaMyth.com

For more information about Olivia Fox Cabane, please visit: www.AskOlivia.com