The Monocle Guide to Good Business

　　繼佳評如潮的美好生活指南《The Monocle Guide to Better Living》，《Monocle》團隊再次以精湛的編輯力與圖像設計，推出新作《The Monocle Guide to Good Business》。從全球各界職人的專訪中，宏觀檢視當代對工作的看法以及對未來的想像，進而針對經營理念、企業文化等環節提出可行的品牌塑造、全球化思維等實用知識。

　　書中沒有長篇累牘的理論規範，也無一夜致富的神奇秘方，這本裝幀精美的好生意指南重點只有一個，就是引導你成就自己的事業。從策劃一場展覽、採購合宜文具，甚至在辦公室養一條狗，每個細節都在幫你融入心所嚮往的工作內容，在衷心喜愛的工作崗位上發光發熱。

　　無論是新世代商業領袖、創業者或須灌注創意活水的企業團隊，都能從書中汲取絕佳養份，掌握成功契機！(文/博客來編譯)

　　The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it’s time for some new ideas. It’s a book made to be used. Write in its margins and turn over the corners of its pages. But don’t expect management speak or miracles for untold riches. This is not a book about staging a revolution. Rather, this is a book about doing things well—from how you run the show to the pens you buy. And even about taking your dog to work.
 
　　The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers. The Monocle Guide to Good Business is a handbook for those who want to make a company that will last; it’s the ultimate reference for doing a job you love.

　　Ever since the launch of Monocle in 2007 this highly successful global magazine and media brand has championed a clear and new take on the world of work. It has encouraged its readers to start their own businesses, do the thing that makes them feel fulfilled (even if it means ditching a comfortable corporate salary), and find places to build their HQ that deliver a good quality of life too.

　　The magazine’s belief in making things (and making them well), using your hands, doing an apprenticeship, and keeping things small and tight has linked perfectly with a community of entrepreneurs who are determined to find their own way in the world—and know that this will allow them to run their lives in new and fresh ways. These developments are also expressed in the maker movement, new shared spaces, and unusual business schools.

　　So it was a natural step for the magazine’s team to create The Monocle Guide to Good Business. This guide is not your traditional business book, but it does give advice on how to go from clever fledgling idea to success story and introduces people with inspiring stories. The Monocle Guide to Good Business is also a picture-rich journey for anyone who runs a company, wants to run a company, or wishes their boss had some new ideas. It will even tell you why you need an office dog.

　　From the best business neighborhoods to the sturdiest desks, this book will have you planning a new career—or at least fixing your office. It’s a book that should be thumbed and used. It’s a manual and a manifesto, a guide and a good read.