Ego Is the Enemy

　　策略專家萊恩．霍利得（Ryan Holiday）的好評前作《障礙就是道路》教導我們如何面對阻礙，解決困難，打造內在突破重圍的力量。本書則向最大的障礙「自我」正面迎擊，它是我們自己創造出的最強悍對手。



　　初出茅廬時，自我阻礙了學習與才能的培養。成功時，自我遮蔽過錯並種下未來失敗的種子。失敗時，自我則放大所經歷的打擊，讓自己落入一蹶不振的境地。



　　若我們能認清自我，減輕自負並將之轉變成自信，將有助我們於人生的旅程中做出更多正確的決定，並使潛能發揮到極致。



　　在本書中，作者援引文學、哲學與歷史故事，與其中各個成功克服自我的障礙後，邁向成就與權力頂峰的人士。我們也能於他們的策略與應對中學習如何與自我對話，面對困難時謙卑自持，真誠面對自我，從而發揮獨有的魅力與專長。

各界盛讚：



　　「我希望每個運動員、領導者、創業家、思想家與實業家都能閱讀此書。萊恩．霍利得是他的世代中前途最璀璨的作者之一。」— NBA 名人堂教練、美國 Nike 國際籃球事務部總監 George Raveling



　　「萊恩．霍利得是他的世代中最好的思想家，這本書是他目前為止最棒的作品。」— 《藝術之戰》（The War of Art）、《火之門》（Gates Of Fire）作者 史蒂文．普雷斯菲爾德（Steven Pressfield）



　　（文／博客來編譯）

The instant Wall Street Journal, USA Today, and international bestseller

"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." --from the prologue

Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.

Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his-tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con-quering their own egos. Their strategies and tactics can be ours as well.

In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, "you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you've set out to achieve."

作者簡介

　　RYAN HOLIDAY is a strategist and writer. He dropped out of college at nineteen to appren¬tice under Robert Greene, author of The 48 Laws of Power, and later served as the director of mar¬keting for American Apparel. His company, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors. Holiday has written four previous books, most recently The Obstacle Is the Way, which has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. He lives on a small ranch outside Austin, Texas.