Concept Stores & Pop-ups: Integrated Brand Systems in Graphics and Space

　　概念店的核心是關於提供消費者探索和體驗品牌文化的機會。這種商店將不同路線的產品和品牌匯集在一起，編織故事或利用培養激發靈感的生活方式，讓消費者保持對於品牌文化的敏銳性，而定期更新和有趣的陳列展出，有助於維持品牌的能見度。
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　　此書分享了60個概念店和快閃店，展現出時尚的圖形標誌和室內設計是如何幫助品牌實現超越其產品最初所想要表達的生活創意與方式，不僅可以讓消費者目不轉睛，更將提升品牌關注度且促進消費行為的產生。
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Concept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers - whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage.

In recognizing the true power of design, BRANDLife: Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand''s philosophy and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 projects across the world, it features interviews with market leaders who bring the best retail encounters across a variety of mediums and platforms to life.