Tim Cook: The Genius Who Took Apple to the Next Level

　　顯而易見，賈伯斯過世後，世人不再對蘋果公司的前景樂觀以對。賈伯斯不僅是蘋果公司的創始人與執行長，其本身就是一項紅遍全球的品牌形象。綜觀全球，都想不到有什麼獨樹一格的人能取代賈伯斯的地位，何況被視為工作機器人的庫克。



　　然而，七年後，本書證實蘋果公司再找不到比庫克更適任的人了，他帶領蘋果挺過各種危機，更讓蘋果公司股價暴漲倍，甚至成為全球第一個市值破兆的公司。在庫克嚴謹的帶領下，蘋果公司致力於研發可再生能源、創造對員工友善的環境、與自然生態和平共存、使用者隱私保障與可回收的產品。iPhone的成功舉世皆知，但少有人知道，Apple Watch的銷售量亦不遑多讓，庫克無疑帶領蘋果公司開創了手機以外的市場。



　　蒐集追訪蘋果內部員工的第一手觀察與經驗，藉由庫克的故事，本書告訴我們，只要你有足夠的能力、不自尊自大、做好充足的準備且對自己有足夠的信念，僅管全世界都不看好你、僅管你的任務是要取代一位無可取代的絕世天才，你也能夠開創自己的道路，贏得應得的成功與肯定。（文/博客來編譯）

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.

The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn’t merely Apple’s iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple’s ＂operations drone.＂

But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn’t be better. Its stock has nearly tripled, making it the world’s first trillion dollar company. Under Cook’s principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.

Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

Author

Leander Kahney

　　the bestselling author of Inside Steve's Brain, Jony Ive and Cult of Mac, has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.