Company of One: Why Staying Small is the Next Big Thing for Business

　　「小」才是未來！

　　無論是大企業或新創公司，「成長擴張」，都是最重要的任務。保持自己在競爭中不敗的地位。然而，這是不可被挑戰的唯一準則嗎？會不會獲得一個更長久、充實與快樂職涯的關鍵，是刻意維持「小」？

　　《Company of One》提出了一個新穎的提案，小並不指作為一個以接案為生，前途未知的自由業者，也不是新創公司，而提供商業策略讓一個公司致力維持在小型規模。因為小，獲得的將是更多靈活性、自主決策權，省去冗長消耗的人事管理，死板的階層制度。此外，也讓工作者能夠在工作與生活之間找到平衡，自主的決定工作時間，進行真正讓人感到充實的工作計畫。聽起來似乎夢幻，但Paul Jarvis在本書針對如何實行，提供了完整的指引，設定理想的營運目標，創造穩定營收，如何與客戶保持關係，用你自己的方式經營！(文/博客來編譯)

　　What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small?

　　Company of One is a refreshing new approach centered on staying small and avoiding growth, for any size of business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

　　Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.

　　In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy, and of course, doing all this on your own.

Review

　　Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches (Cal Newport bestselling author of DEEP WORK)

　　You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book (Chris Guillebeau bestselling author of SIDE HUSTLE and THE ＄100 STARTUP)

　　The default equation of more = better in business isn't working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life (Courtney Carver bestselling author of SOULFUL SIMPLICITY)

　　Your business can thrive with less! Company of One is an riveting, lucidly written guide to run a successful minimalist business (Joshua Fields Millburn Author of THE MINIMALIST)

　　Paul is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favour of a smaller, slower, more personal approach (Jocelyn K. Glei Host of HURRY SLOWLY)

　　Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment ... The most important ingredient is a new worldview. Company of One can give you just that (David Heinemeier Hansson Creator of RUBY ON RAILS and founder of BASECAMP)

　　There's not one, right way. Only your way. Paul's book, Company of One, can help you find your way (Ben Chestnut CEO and Founder of MailChimp)

　　Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms (Kathleen Shannon and Emily Thompson Authors of BEING BOSS)

　　You are not alone with Company of One. If, like so many others, you're setting out to take on the world by yourself, then welcome to the best company there is, your own (Sam Conniff Allende author of Be More Pirate)

　　A bright, useful entry in the small-is-beautiful genre (Kirkus Reviews)

Author

Jarvis Paul

　　As a corporate tech designer and internet consultant, Paul Jarvis spent years working with professional athletes like Warren Sapp, Steve Nash and Shaquille O'Neal with their online presence, and with large companies like Yahoo, Microsoft, Mercedes-Benz and Warner Music. He then migrated to working with online entrepreneurs like Marie Forleo, Danielle LaPorte and Kris Carr to help build their brands. Since becoming a company of one, he spends his time writing, podcasting, and creating online courses for more than 13,500 students. He lives with his wife on an island off the coast of Vancouver.