The Monocle Guide to Shops, Kiosks and Markets

 
　　英國知名雜誌Monocle編輯團隊，除了開發旅遊書外，更有專業的主題專書，從家庭裝潢講到創業人生，城市規劃到飯店裝潢，如今不負眾望，推出最新的商店設計，引領讀者一窺世界級精華的店面與有趣的行銷手法。
 
　　Monocle再次提供讀者，最完美的零售經驗，也提供給開始創業的你，手把手的步驟秘訣，一次涵蓋。從開創、設計與營運屬於你自己的店面，內幕大公開。
 
　　零售圈，從來沒有面臨這麼複雜的環境，除了線上新興的商業模式，一成不變的品牌規劃，還有貪得無厭的房東。儘管如此，仍有一群新世代的店面經理者與百貨公司，不斷的誕生與創新。究竟這是飛蛾撲火的改革，還是新的零售誕生？
 
　　Monocle的編輯團隊，周遊世界，選出最值得推薦的商家，符合當前對服務業的新要求，當然還有最新穎的產品。零售的關鍵不再只限於產品，光只有熱情接待與裝潢是不夠的。更重要的是消費者體驗，與對他們的了解。而店員與經營者，則是當中不可或缺的要素。本書收錄100個全球媒體注目品牌，從獨立的潮流小店，到百貨公司。提供無數的經驗談，給剛起步的你嶄新的零售觀念。看新銳品牌如何創造話題，把握消費者的目光，創造新商機。
 

　　Monocle’s latest book unpacks what makes a perfect shopping experience and offers tips on how to launch, design and run your own store. A must-have guide.
 
　　The world of retail has never been so ­challenged thanks to a mix of e-commerce, unimaginative brand owners and greedy landlords. Yet while many stores have stumbled, a new generation of storekeepers and department store owners is arising. Is this the dawn of a new, independent age of bricks and mortar retail?
Since launch the retail world has been one of the pillars of Monocle’s editorial coverage. On their travels around the world, the magazine’s editors are constantly looking for well-designed fit-outs, the people setting new benchmarks in service and the stores offering the smartest product mix.
 
　　At the heart of all this is an understanding that a memorable shopping experience relies on a delicate balance of an inviting space, a warm welcome and a sense of discovery (not to mention covetable products)―but an understanding, too, that shops and shopkeepers play an indispensable role in creating lively neighbourhoods and vibrant high streets. This new book from Monocle reveals the global media brand’s 100 favourite shops worldwide, from the independent fashion boutique to the department store that takes up a city block. It also offers a few top tips and advice on how to launch and run your own retail venture, as well as a collection of sharp essays and snappy interviews. The Monocle Guide to Shops, Kiosks and Markets is a handbook for any aspiring shopkeeper, stocking a wealth of insight and inspiration.