Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

　　每天都進步1%，一年後，你會進步37倍；
　　每天都退步1%，一年後，你會弱化到趨近於0！
　　你的一點小改變、一個好習慣，將會產生複利效應，
　　如滾雪球般，為你帶來豐碩的人生成果！

　　一出版立刻風行全球，
　　企業界、運動界、教育界、瘦身界都在用的習慣養成實作指南！

　　★Amazon、《紐約時報》《華爾街日報》《今日美國報》《出版人週刊》暢銷書！
　　★商業雜誌《Fast Company》評為2018年7本最佳商業書之一！
　　★《商業內幕》（Business Insider）網站選為2018年最佳自我成長書籍！
　　★職涯網站The Muse推薦：最能幫助你增進工作效率的書！

　　善用「複利」效應，讓小小的原子習慣利滾利，滾出生命的大不同！
　　天天細微改變，會累積成巨大差異，這就是原子習慣的驚人力量！

　　本書作者詹姆斯‧克利爾在高二的一場棒球賽中意外被球棒擊中臉，嚴重受傷，甚至被實施人工昏迷。經過好幾個月的治療，雖然痊癒出院，可以重新踏上球場，後來也進入大學棒球隊，卻只能坐在板凳席，幾乎沒有上場機會。

　　然而，在頭部嚴重受傷之後的第六年，他被選為他所就讀大學的最佳男性運動員，並且入選ESPN的全美明星陣容——整個美國僅有33人獲得這項殊榮。

　　從運動生涯幾乎結束，到入選全美明星陣容，甚至在畢業時獲得學業方面的總統獎章，他是怎麼做到的？一切只因他認識且善用了「原子習慣」的力量！

　　◎有效建立永久良好習慣的系統化「行為改變四法則」
　　雖然知道習慣很重要，但你經常為了自己的壞習慣苦惱，想要戒除卻力不從心？或者，你想養成好習慣，卻老是半途而廢？其實，問題不在你身上，而是你遵循的行為改變系統出了問題！

　　作者從生物學、心理學及神經科學中擷取菁華，結合自己親身實踐的經驗，創造出簡單易懂、容易執行的「行為改變四法則」。這套法則可運用於學業、工作、家庭、健康、財富、人際關係等人生各個面向，有效幫助你打造好習慣、戒除壞習慣。

　　◎風行各界的習慣養成指南
　　本書作者是世界知名的習慣養成專家，經常受邀到各界演講，例如NFL、NBA、MLB的球隊，以及美國運通、麥肯錫、美林證券、奇異公司、本田汽車、思科系統、IKEA等知名企業。

　　本書提供的系統性方法不只適用於個人，還能運用在……
　　‧商業：讓顧客養成購買你的產品或服務的習慣
　　‧親子教養：讓孩子養成良好的生活習慣
　　‧教育：讓學生建立良好的讀書習慣

　　◎你可以在這本書中學到的10件事：
　　‧建立一套每天進步1%的系統
　　‧戒除壞習慣，保持好習慣
　　‧避免多數人在改變習慣時常犯的錯
　　‧克服「缺乏動機和意志力」的問題
　　‧建立更強大的身分認同與信心
　　‧騰出時間建立新習慣（即使你忙瘋了）
　　‧設計讓你更容易成功的環境
　　‧做出可以造就巨大成果的微小改變
　　‧在養成好習慣的路上走偏時回到正軌
　　‧將本書中提到的概念運用在實際生活中

　　本文取自方智出版《原子習慣：細微改變帶來巨大成就的實證法則》

　　The instant New York Times bestseller

　　Tiny Changes, Remarkable Results

　　No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

　　If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.

　　Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

　　Learn how to:
　　•  make time for new habits (even when life gets crazy);
　　•  overcome a lack of motivation and willpower;
　　•  design your environment to make success easier;
　　•  get back on track when you fall off course;
　　...and much more.

　　Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Review

　　Wall Street Journal bestseller
　　USA Today bestseller
　　Publisher's Weekly bestseller
　　One of Fast Company's 7 Best Business Books of 2018
　　One of Business Insider's Best Self-Help Books of 2018

　　"A supremely practical and useful book. James Clear distills the most fundamental information about habit formation, so you can accomplish more by focusing on less."-Mark Manson, #1 New York Times best-selling author of The Subtle Art of Not Giving a F*ck
 
　　“James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.”-Adam Grant, New York Times best-selling author of Originals, Give and Take, and Option B with Sheryl Sandberg

　　"A special book that will change how you approach your day and live your life."-Ryan Holiday, bestselling author of The Obstacle is the Way and Ego is the Enemy

　　“As a physician attempting to help my patients build healthy habits to decrease and reverse chronic disease, Atomic Habits is the playbook I have been searching for. Not only does the book offer actionable items I can teach my patients, I can refer them to read and implement the ideas themselves. The format is powerful and simple. This should be taught in all medical schools.”-Laurie Marbas, MD, United States Air Force veteran

　　“Atomic Habits was a great read. I learned a lot and think it’ll be helpful to a lot of people.”—Gayle King, co-anchor of CBS This Morning and editor-at-large for O, The Oprah Magazine
 
　　“Useful new book”–Wall Street Journal
 
　　“In Atomic Habits, Clear will show you how to overcome a lack of motivation, change your environment to encourage success, and make time for new (and better) habits.–Glamour.com
 
　　“Atomic Habits is a great book for anyone who is frustrated with the way they can’t seem to kick that one (or two dozen) bad habit(s) and wants to finally achieve health, fitness, financial freedom, great relationships, and a good life.”–Medium.com
 
　　“Excellent. Well worth the read.” –Benjamin Hardy, Inc.com

Author

James Clear

　　James Clear's work has appeared in the New York Times, Time, and Entrepreneur, and on CBS This Morning, and is taught in colleges around the world. His website, jamesclear.com, receives millions of visitors each month, and hundreds of thousands subscribe to his email newsletter. He is the creator of The Habits Academy, the premier training platform for organizations and individuals that are interested in building better habits in life and work.