Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and Wework

　共享辦公室神話WeWork，何以在極短時間內攀上高峰並快速隕落？
　解析WeWork與創辦人諾伊曼史詩級的崛起與衰落，為全球創投行業敲響一記警鐘──

　　以「創造出很酷的辦公空間」的構想為起點，一位以色列裔美國人創立了共享辦公室WeWork，他就是亞當．諾伊曼(Adam Neumann)。

　　諾伊曼先承租了一間紐約市的辦公室，再轉租給需要辦公空間的自由工作業者，開啟了WeWork神話，主打高級、有科技感的共享辦公空間，為新創公司提供空間服務。在這十年間，世界各地投資客紛紛看好WeWork，讓其順利募集高達幾十億美元的資金。然而在這個空前的成功之下，種種問題正潛伏在暗處。

　　作者進行超過兩百多場訪談，深入WeWork公司內幕，一步步告訴我們諾伊曼如何以令人咋舌的速度，一手建立起WeWork王國，如何與世界重量級投資客、軟銀集團創辦人孫正義搭上線，最後又是如何邁向跌宕的上市之路，發生被譏為2019年最離譜的IPO案，以及諾伊曼戲劇性的離去。作者以淺顯易懂、引人入勝的文字，解析這場複雜的美國商界大戲，帶領讀者跟隨諾伊曼，經歷每一個驚心動魄的轉折，高速朝面目模糊的目標奔去，直至失控。

　　(文/博客來編譯)

　　A Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history (Ken Auletta).

　　Christened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's forty-seven billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company.

　　Veteran journalist Reeves Weideman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism.

　　A Wall Street Journal Business Bestseller 
　　“Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta)

Reeves Wiedeman is a contributing editor at New York magazine, and has written for the New Yorker, the New York Times Magazine, Rolling Stone, Harper’s, and other publications.