Annika Bünz is a senior lecturer in Museology at the Dept. of Culture and Media Studies, Umeå University, Sweden. She has a PhD in archaeology and multidisciplinary expertise in museum studies, visual culture studies, phenomenological architectural theory, and gender studies. She has previously published: ’Is it enough to make the main characters female? An Intersectional and Social Semiotic Reading of the Exhibition Prehistories 1 at the National Historical Museum in Stockholm, Sweden’ in Robin Skeates (ed.) Museums and Archaeology. The research presented in this book has been financed by a research grant from the Swedish Research Council.