Effective Marketing and Business Development in Professional Services

Jack Berkovi is an international marketing and business development specialist with most recent experience in professional services. After management and marketing roles with Procter & Gamble, 3M and Norton Company, in 1988 he moved into consultancy at Marketing Improvements Group. As Operations Director, he worked with Clients in Australia, Europe and USA including: Balfour Beatty, Foseco, Henkel, HP, Jones Lang LaSalle, PricewaterhouseCoopers, Savills, Strutt & Parker. MIG joined Robson Rhodes in 1999 where Jack became Head of Marketing for their technology, media and telecommunications sector; then managed their corporate campaigns and business development. When Robson Rhodes merged with Grant Thornton UK, Jack was appointed Senior Manager, Corporate Campaigns, then Head of Brand and Client Care. During his stewardship, the level of Client satisfaction and unprompted brand recognition both increased.He is author of Effective Client Management in Professional Services, Gower, 2014. Ashley Nicholls is Founder and Director of the Recruitment Site, an organization that provides recruitment and talent management services for organizations from across professional services. She is also a Marketing and Business Development consultant and is currently working in an interim role as Marketing Consultant for CBRE.