The Song of Significance: A New Manifesto for Teams

 
　　如今的工作環境正面臨著巨大的轉變，疫情帶來的遠端工作模式，以及經濟體的不穩定，讓創新面臨挑戰、人們之間的交流受阻，公司支付的薪水也再難像以往那般凝聚員工向心力、激發幸福感和努力。焦頭爛額的主管祭出裁員、遠端監控、各種嚴格命令和強制參與的會議，期望能利用這些措施改善狀況，而員工則以安靜離職、只做符合自己薪水的付出來消極回應。
 
　　但難道面對這樣的難題，我們只有這些解法嗎？不，創意行銷大師賽斯．高汀透過144個短篇章節告訴你，我們可以不用抱持「勞力就是免洗的，AI總有一天會取代而上」這樣的價值觀，讓職場裡的惡性循環不斷延續，而是可以選擇起身將人們凝聚起來，打造一個無可取代，能吸引、賦予權力並信任所有人能交出自己最好成績的組織團隊──無論這些員工身在何處。
 
　　賽斯．高汀在書中提供眾多能夠翻轉現況的實用建議，並列出組織的每一段階級目標。他更呼籲：「人不是資源，人是一切的核心。」打造一個良性、人人都能過得更愉快也更投入的職場，這個決定權就在我們手中。(文/博客來編譯)

A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us-especially leaders-can do to make it better.

Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn’t have to be this way.

Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.

The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.

This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it’s within our power to change. Because, as Godin writes, ＂Humans aren’t a resource. They are the point.＂

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies. Find out more at seths.blog.