Seeing Differently: Miami Color Theory

Learn to see differently and develop mindful awareness through Laura Paresky Gould’s colorful, minimal photographs of Miami.

In Seeing Differently: Miami Color Theory, graphic designer, photographer, and artist Laura Paresky Gould depicts the vibrant beauty of Miami while teaching engaging lessons about seeing and art. Photography can be meditation with your eyes open.

This multi-hued catalog of shapes, shadows, and architectural gems of Miami showcases over 160 images, includes insightful quotes from famous photographers, and a foreword by Silvia Cubina, executive director of The Bass, Miami Beach’s contemporary art museum.

Seeing Differently is inspired by the three-part video series on digital photography Paresky Gould created for The Bass, and a compilation of her sophisticated smartphone images posted on her Instagram account, @miamicolortheory, where she explores the art of Minimal Photography, the Seven Elements of Art, Five Composition Techniques, and The Practice of Seeing. @miamicolortheory was awarded ＂Best Instagram＂ by the Miami New Times. Paresky Gould’s @miamicolortheory photos were featured on Apple’s Instagram on two separate occasions.

LAURA PARESKY GOULD is a graphic designer, animator, photographer and fine artist. Since January 2021 she has been photographing Miami in bright, saturated colors found in architecture and inanimate objects, using just an iPhone. She posts these images daily on her Instagram @miamicolortheory, which has garnered attention worldwide - from Apple to Cultured to Frizzi-Frizzi magazine - and was named ＂Best Instagram＂ in the Best of Miami 2022 issue by Miami New Times.

Prior to @miamicolortheory, Gould designed internationally award-winning motion graphics for Nike, E! Entertainment Television, CBS, and NBC earning her numerous accolades including Gold Broadcast Designer Awards, a Telly Award, a New York Festival Award, Type Director’s Club Awards, and an Art Director’s Club Award. She also designed logo identities for numerous corporations across the country. Her fine artwork appears in museums as well as public and private collections worldwide, and she held three solo exhibits during Art Basel Miami Beach.

Her photographs have appeared in numerous national publications, including The New York Times, USA Today, The Miami Herald, Elle, Esquire, Vogue, Elle-Décor, GQ, Architecture, Interiors, Miami Home & Décor, Ocean Drive, How, New York Magazine, Upper and Lower Case, Communication Arts Photography Annual, and on the covers of The Pink Palm and Palm Beach Illustrated. Gould was the Design Director for Ocean Drive magazine, taught typography at Miami Ad School, created a personalized product e-commerce company, and co-founded Twain Creative, a boutique identity design firm. She was also the recipient of the Design Center of the Americas (DCOTA)’s Stars of Design Award for Graphic Design.

She graduated from Duke University and received a master’s degree from the Rhode Island School of Design. SEEING DIFFERENTLY is her first book.