Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.

Cathy Hackl is a web3 and metaverse strategist, tech futurist, speaker and author. She’s worked with metaverse-related companies such as HTC VIVE, Magic Leap, and AWS, and currently consults with some of the world’s leading brands, including P&G, Clinique, Ralph Lauren, Orlando Economic Partnership and more. Hackl is one of the world’s first Chief Metaverse Officers and the co-founder of Journey, where she works with luxury, fashion, and beauty brands to create successful metaverse and web3 strategies and helps them build worlds in platforms like Roblox, Fortnite, Decentraland, The Sandbox, and beyond. She is widely regarded as one of the leading thinkers on the Metaverse with one of the largest collections of articles on the topic: she has been featured in publications such as TIME, Vogue, GQ, Fortune, Fast Company, Bloomberg, Forbes, USA Today, VentureBeat, WIRED, WSJ, and the NY Times. As a media personality, she’s been interviewed by 60 Minutes, Good Morning America, CNBC’s Squawk Box, and more. Hackl is part of the US Department of State’s prestigious US Speakers Program, and additionally founded People of The Metaverse, a web3 community that brings together the world’s leading intellectuals, thinkers, doers, and creators of today for metaverse salons at bespoke locations around the world