Hyperefficient: Optimize Your Brain to Transform the Way You Work

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency.

A FINANCIAL TIMES must-read business book of the month.
A NEXT BIG IDEA CLUB must read book for September.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?

Today, most office workers are expected to operate with industrial-era efficiency. Yet the work that matters most in our technology-dominated workplace - generating brilliant ideas, solving complex problems, and learning - can’t be manufactured like outputs on an assembly line. Instead, we need a new, HYPEREFFICIENT way of working: rather than imposing the rhythms of work on our brains, Dr. Mithu Storoni proposes we impose the rhythm of our brains on our work.

Storoni explains that our brains function like a car’s engine, with multiple gears that put our brains in optimal mode for different mental challenges. Drawing on the latest research, she shows us how to seamlessly shift our brains into the best gear for the tasks we need to be doing, so we can perform at our best throughout the day, every day.

Dr. Mithu Storoni is a neuroscience researcher, trained physician, and ophthalmic surgeon. She advises multinational companies, educational institutions, investment banks, hedge funds, and various other organizations on mental performance and stress management.