Artificial Intelligence Enabled Businesses: How to Develop Strategies for Innovation

Artificial Intelligence Enabled Businesses implement how AI will revolutionize a company’s marketing strategies with a combination of human and machine intelligence. This comprehensive book helps readers understand AI’s impact on business functions and how it transforms marketing management, HR transformation, and market dynamics. The book also discusses the early stages of AI adoption while providing an insightful understanding of how to scale up AI for competitive advantage.

Delve into the latest research and industry development on artificial intelligence in key areas of AI transformation. In addition, this book offers effective and efficient inputs to handle new challenges and responsibilities for leaders to adopt AI strategies and provides insightful ideas. Furthermore, this book mixes skills with perspectives and competitive advantage to help scale up AI by leveraging disciplinary collaboration with cross-functional teams. With time, business officials will slowly grasp the challenges and responsibilities of AI to transform potential growth and success.

Sweta Dixit, Ph.D., is an associate professor with Sharda School of Business Studies, Sharda University, Greater Noida, India. She has authored one book and published research articles and case studies on emotional intelligence, global mobility, performance management, and organizational culture. Dixit also conducts sessions on emotional intelligence, self-awareness, leadership, and negotiation skills.

Mohit Maurya, Ph.D., is an associate professor with Sharda School of Business Studies, Sharda University, Greater Noida, India. He has delivered several research papers in national and international journals. He has delivered lectures on hyperlocalization, digital marketing, branding, etc. He has authored 3 books. His scholarly work won the Emerald - AUC School of Business Cast Writing Competition in 2020.

Vishal Jain, Ph.D., is an associate professor in the Department of Computer Science and Engineering, Sharda School of Engineering and Technology, Sharda University, Greater Noida, India. His research areas include information retrieval, semantic web, ontology engineering, data mining, etc. He has authored more than 100 research papers for reputed conferences and journals. He won the Young Active Member Award (2012-2013).

Geetha Subramaniam, Ph.D., is a professor at the Faculty of Education, Languages, Psychology, and Music, SEGI University, Kuala Lumpur, Malaysia. Her research focuses on labor economics, sustainable development issues, teaching & learning, and educational management issues. She has published in over 100 journals, co-authored two economics textbooks, and is the managing editor of the Malaysian Journal of Qualitative Research.