Sustainability in Marketing Practice: Strategies for Industry 4.0

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

Subrata Chattopadhyay, PhD, MBA, is presently working as Professor, Business Administration Department, University of Engineering & Management, Kolkata, India. He is well versed in cutting-edge teaching techniques and has extensive industry connections. He has published more than 23 articles in more than 30 international journals and has presented his work at seminars and conferences. In addition, he has authored three books: Values and Ethics for Engineers and Managers, Transport Management, and Computations in Estate Management. As a life member of many professional organizations, he also provides mentorship and consulting services.

Udit Chawla, PhD, MBA, is presently working as Associate Professor, Business Administration Department, University of Engineering & Management, Kolkata, India. He is an accomplished Associate Professor with a track record of employment in the higher education sector. He has expertise in the programming languages R, SPSS, SAS, Python, etc. His areas of interest include business analytics, data science, machine learning, and artificial intelligence. He has published more than 30 articles in international conferences and contributed to more than 15 international journals.