Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

在暢銷出道作《引爆趨勢：小改變如何引發大流行》問世25年後，麥爾坎．葛拉威爾以重新詮釋引爆趨勢原則的新一集作品回歸！
 
　　為何洛杉磯在1980到90年代初期，成為銀行搶案的熱點？為什麼長春藤名校如此重視運動？獵豹的悲慘命運，和青少年自殺率有什麼共通點？在這部深具啟發性的新作中，葛拉威爾再次深入解析社會風潮，這一次，他更探討了這個時代的兩大傳播潮──新冠肺炎，以及鴉片藥物危機，深入分析流行趨勢的黑暗面。
 
　　透過一系列引人入勝的故事，葛拉威爾帶我們看見，無論是發生在社區、校園、會議室等地方，如今的流行風潮，是過往的加強版，而人們也變得更加渴望透過操縱引爆點，來達成自己的目的，而伴隨著這些作為而來的，是許多意料之外的難題。他指出，無論個人還是社會，都需要認識到自己的責任──倘若我們渴望世界能朝更好的方向發展，就必須更嚴謹地看待引爆點。本書帶領讀者了解現代世界的「流行」，並針對人們可以如何用創新方式面對挑戰，提出深刻洞見。(文/博客來編譯)

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It’s time we took tipping points seriously.

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.