Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

Contemporary Digital Transformation and Organizational Effectiveness in Business 4.0

  • 定價:11400

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期38006期0利率每期1900
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內容簡介

Making businesses sustainable is an ever-present challenge faced by entrepreneurs, both established and new. This new book takes an insightful look at the changes occurring in the digital arena for enhancing organizational effectiveness in business today. This volume discusses AI and machine learning in business, sustainable development goals for organizational effectiveness, sociointercultural sustainable natural resources management, entrepreneurial marketing practices, specialized technical education, Bitcoin and cryptocurrencies, digital financial services, and more.

 

作者簡介

Nilanjan Ray, PhD, is from Kolkata, India, and presently associated as an Associate Professor in the Department of Management Studies, JIS University, West Bengal, India. Prior joining to JIS University, Dr. Ray was at the Institute of Leadership Entrepreneurship and Development as Associate Professor and Head of Department with additional responsibility as Director IQAC. Prior to that he was also associated at Adamas University as Associate Professor of Marketing Management and Centre Coordinator for Research in Business Analytics at Adamas University in Department of Management, School of Business and Economics, West Bengal, India. Dr. Ray has obtained a certified Accredited Management Teacher Award from the All India Management Association, New Delhi, India. He has earned the degrees of PhD (Mktg); MCom (Mktg); MBA (Mktg); and STC FMRM (IIT-KGP). He has more than 12 years of teaching and six years of research experience. He has supervised and awarded two doctoral scholars and guided around 56 postgraduate students projects also. Dr. Ray has contributed over 90 research papers in reputed national and international referred, peer-reviewed journals and proceedings and 13 edited research handbooks from Springer, IGI-Global USA, and Apple Academic Publisher CRC Press (A Taylor & Francis Group), USA. He has obtained one patent from Germany and two copyrights from India. He has also associated himself as a reviewer of Tourism Management, Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting and as an editorial board member of several referred journals. Dr. Ray has organized several faculty development programs, national and international conferences, and management doctoral colloquiums. Dr. Ray is a life-member of the International Business Studies Academia, fellow member of the Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA, and Calcutta Management Association (CMA).

Sudin Bag, PhD

, is currently working as an Assistant Professor (Stage-2) and is Ex-Head of the Department of Business Administration, Vidyasagar University Midnapore, West Bengal, India. Dr. Bag has more than 11 years of working experience which is inclusive of corporate exposure as well as teaching management at colleges and university. His areas of interest include marketing management, services marketing, research methodology, consumer behavior, and international marketing. Dr. Bag has published over 27 research papers in reputed national and international journals and has contributed a good number of research papers in edited volumes including with Springer Nature, Emerald, etc. He has also authored two books on management. Dr. Bag has attended and presented over 40 research papers in national and international conferences in India and visited several countries for academic activities. He has acted as a resource person in various academic assignments, such as for seminars, conferences, and short-term courses. Dr. Bag is a life member of the International Business Studies Academia, Durgapur, and All India Accounting Association, Kolkata branch, India. Dr. Bag has received several awards for his teaching and research work.

T. K. Chatterjee, PhD

, is currently an Associate Professor in Marketing at IMT Nagpur, India. He has over 20 years of corporate experience and has been in academia for the last 15 years. He has published several research articles in national and international journals and has presented papers at national and international conferences. He has authored a book and is an avid networker. He has delivered several talks at various forums as plenary speaker, guest of honor, keynote speaker, etc. Dr. Chatterjee completed his MBA in Marketing at Patna University and holds a PhD in Management from National Law University, Jodhpur, India.

 

詳細資料

  • ISBN:9781774916544
  • 規格:精裝 / 276頁 / 普通級 / 初版
  • 出版地:美國

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