White Space Is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web & Multimedia Design

DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.

Topics include:

• What is design?
• Predesign research & brainstorming
• The elements & principles of design
• Layouts for impact
• Getting along with type
• Choosing & using color
• Working with photos & illustrations
• Creating infographics
• Designing for web & social media

Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.

A former advertising and public relations pro, Kim ＂Dr. G.＂ Golombisky is an award-winning teacher and scholar at the University of South Florida.