Global by Design: How to Create Innovations That Scale, Travel, and Transform

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.

We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.

But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.

A book born from the mutual appreciation, and interdependence, of their backgrounds--Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation--Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.

No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal--that are Global by Design.

Amos Winter is the Ratan N. Tata Career Development Associate Professor in the Department of Mechanical Engineering at MIT. He is a leading thinker in the application of engineering science and product design research to emerging market challenges. His research group, the Global Engineering and Research (GEAR) Lab, focuses on technical challenges in developing countries, including drip irrigation, water purification, agricultural equipment and power systems, and assistive technology. Winter works with organizations including the Tata Group, Mahindra, Pepsi, Suez, Ferrari, USAID, and UNICEF. He has won numerous accolades, including an R&D 100 Award in 2010, considered the Oscar of design awards.

Vijay Govindarajan, author of The Three-Box Solution, is one of the world’s leading experts on strategy and innovation. He is the Coxe Distinguished Professor of Management at the Tuck School of Business at Dartmouth and a former Marvin Bower Faculty Fellow at Harvard Business School. He is the author of a number of influential books, including the New York Times and Wall Street Journal bestseller, Reverse Innovation.