Big Dress Energy

This is a makeover for more than just your wardrobe, it’s about improving your overall well-being

Your days of screaming ’I have nothing to wear’ while clawing your way out of a heaving pile of clothes are officially over. In this unique and transformational style guide, fashion psychologist Shakaila Forbes-Bell explores how our wardrobe acts as an extension of our identity and offers practical advice on how we can harness the principles of fashion psychology to upgrade our look - and dress in a way that feels completely authentic. Because what you wear matters: your clothes can affect your mood, how others perceive you and the way you see yourself. So how do you make sure that they are saying all the right things?

Drawing on in-depth research and work with clients, Shakaila offers universal tips and cutting-edge advice that will empower you to shop in a more mindful, sustainable and inclusive way. From insight on how to tap into the protective power of clothes, curating a wardrobe that lasts and turning your makeup, skincare and haircare routines into legitimate forms of self-care, Big Dress Energy will invite you to see your style in a new light so that you can leave the house feeling inspired, happier and more confident. It’s about damn time!

In 2016 Shakaila became the first Black person in the world to earn a master’s degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the platform ’Fashion is Psychology’ and has worked with global brands to unpack the psychological impact of style and beauty.

She has been featured in The Guardian, Stylist, CNN, Who What Wear, Gal-Dem and more. Her work has been published in Vogue, Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She is regularly called on for comment and expert insight into trends, sustainability research, and representation in the fashion industry, and has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist.