Reinventing Cool: How to Make Cold Your Best Ally Against Inflammation, Pain, and Aging

＂Attitudes to health are changing, and Maria and Antra have written this brilliant guide on the life-changing benefits of cryotherapy. I work and work out harder than I’ve ever done. Without cryotherapy being part of my recovery, it just wouldn’t be possible. You have to try it!＂
- Melanie Chisholm aka Mel C, Spice Girls

Discovering COLD not as an unwanted weather condition but a super powerful health booster has shaped our lives personally and professionally, and we believe that building a closer relationship with cryotherapy may be, or become, a game changer for you, too.

This book is a practical guide to help you use low temperatures safely, effectively, and joyfully, whether you are a team member of a gym, wellness center, or spa, are thinking of starting a business with cryotherapy on the menu, are a client of such business, or are bracing yourself to try cryotherapy for the first time.

Antra Getzoff, founder and owner of GetResultsCo, was part of the team bringing whole body cryotherapy to the United States, thus becoming one of the industry pioneers in the country. Actively involved in every aspect of market development since 2010, she has helped hundreds of wellness entrepreneurs build successful businesses. In 2018, she founded the International Alliance for Cryotherapy Professionals (CryoProsUnited) - an industry-unifying resource platform and community. She is also a Vice-Chair of the Global Wellness Institute Cryotherapy Initiative. She lives in Hessen, Germany.