Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and North Africa (MENA) Region Conceptualization, Contextualization, and Empirical Evidence

　　The Middle East and North Africa (MENA) region is undergoing significant socio-political and developmental transition. Although interest in corporate social responsibility (CSR) in the region is growing, little research has addressed corporate social responsibility education and its potential impact. CSR has an important role to play in the socio-economic development of the Middle East and North Africa due to the volatility and developmental needs of the region. Recent research has highlighted that the vitality of the institutional environment and the needs of multiple stakeholders in CSR are not necessarily consistent with the notion of CSR in the West.

　　This book compiles conceptual, contextual, and empirical research that addresses the concepts of CSR, ethics, and sustainability education in the MENA region, with a special emphasis on how educators can bridge to the Giving Voice to Values approach.

　　This book presents a much-needed portfolio of articles from authors based in Egypt, Morocco, the Sultanate of Oman, Qatar, and the United Arab Emirates (UAE), highlighting first an overview of the topic and its corresponding publications in the MENA region, then presenting several exemplary cases related to ECSRS application in various countries.

Noha El-Bassiouny is Vice Dean for Academic Affairs, Professor and Head of Marketing at the Faculty of Management Technology, the German University in Cairo (GUC), Egypt. She also acts as the academic coordinator of the Business and Society research group, which aims at bridging the interface between business and society in the modern world in terms of research, teaching, and community outreach. Her research interests lie in the domains of consumer psychology, Islamic marketing, ethical marketing, corporate social responsibility, and sustainability. She has wide international exposure and has published her works in reputable journals including the Journal of Business Research, the International Journal of Consumer Studies, the Journal of Consumer Marketing, the Social Responsibility Journal, the Journal of Islamic Marketing, the International Journal of Bank Marketing, the International Journal of Pharmaceutical and Healthcare Marketing, the Journal of Cleaner Production as well as Young Consumers. She is currently the Associate Editor of the Journal of Islamic Marketing. She has also received many international awards including the prestigious Abdul Hameed Shoman Arab Researchers Award (2019) as well as several Emerald Outstanding Reviewer Awards and Highly Commended Paper awards.

Dina El-Bassiouny is an assistant professor in the Accounting Department at Zayed University, Abu Dhabi, UAE. Previously, she has taught undergraduate courses in accounting at a number of institutions, including the American University in Cairo, Misr International University and Future University, Egypt. She holds a PhD in business and economics, concentration in sustainability and corporate social responsibility, from RWTH Aachen University, Germany, and an MSc in accounting from the German University in Cairo. Her research interests include business ethics, corporate social responsibility, sustainability reporting, and corporate governance. She has published her works in reputable outlets including Social Responsibility Journal (SRJ), Sustainability Accounting, Management and Policy (SAMP) Journal, Management of Environmental Quality (MEQ), and the American Accounting Association (AAA) Conference.

Ehab K. A. Mohamed is the Vice President for Students Affairs at the German University in Cairo. He is also the Dean and Professor of Accounting at the Faculty of Management Technology. Prior to joining GUC he worked for 10 years at Sultan Qaboos University, Oman. He graduated from Cairo University and received his MSc and PhD from Cass Business School, London. He is a Fellow of the Chartered Institute of Internal Auditors, UK. His areas of research are in auditing, fraud, performance measurement, business education, financial reporting, and corporate governance. He has published a number of papers in international refereed journals and presented papers at numerous international conferences. He published two books on financial accounting and auditing.

Mohamed a. K. Basuony is Associate Professor of Accounting at the School of Business at the American University in Cairo. Prior to that, he worked at the German University in Cairo and Faculty of Commerce, Ain Shams University. He received both his bachelor with honurs and master's degrees from the same university. He obtained his PhD degree from Brunel University in the UK. His work experience includes 20 years teaching undergraduates as well as postgraduates in Egypt and the UK. His areas of research are in performance management, balanced scorecard, management and strategic control, corporate governance, and corporate social responsibility.