Social First Brands: How Modern Brands Create Community, Loyalty and Word of Mouth Growth

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.

In Social First Brands, expert Tom Miner explores how brands who put their social media front and centre in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and centre are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behaviour, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value.

From understanding the steps for creating a social media strategy that is bespoke to your brand, choosing and developing the right personality for your brand on social media or understanding how to create content that is on brand and consistent, this book covers everything you need to know to ensure your brand’s socials generate loyal fans. With real-world examples from brands such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand’s transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.