The Purpose of Purpose: Making Growth the Heart of Your Business

What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company--these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth--for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

Bestselling author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director and is founder of Church+State, an agency that works to unify content and advertising for some of the biggest brands out there. Producer and host of hit podcast ＂The Coup＂, Ron has also written for television, penned a children’s book, written, produced and performed a hit play, created a branded art gallery, and produced the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding, and creativity. He is the author of Everyone’s An Artist - Or At Least They Should Be, and Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World.