The Music Producer’s Guide to Social Media Content: The Science, Business, and Art of Building a Musical Career

The Music Producer’s Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social media practices, and creating high quality content as a vehicle of career growth.

Introducing both industry standard tools, including DAWs, plug-ins and hardware, and an array of advanced techniques - such as consideration of immersive and spatial audio as well as live streaming systems - the book equips readers to create audio for uploaded and streamed media. With a focus on maximising quality, the book explores destinations and distribution with contemporary case studies, whilst focusing on principles that can be transferred to new technologies as they are released. Throughout, readers gain an understanding of the technology behind media creation, methods of using social media platforms to expand career opportunities, and the process of monetizing content.

This is an invaluable companion for both novice and experienced music producers looking to promote their work on social media, as well as those looking to master the art of creating audio content for social media.

Sam McGuire is a long time faculty member at the University of Colorado Denver. He specializes in audio production and social media, with extensive experience in both academia and industry. McGuire’s contributions include numerous publications and innovative projects in the music industry.