The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

＄1 Billion in self-serve revenue.

Sounds a bit crazy, right?

Well, it might sound crazy. But it’s not impossible.

I know this because this is what I did over the last 5 years: guided 408+ software companies to ＄1 Billion in collective self-serve revenue-using product-led growth.

After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights.

But here’s the thing: product-led growth isn’t a silver bullet.

Simply slapping on a free trial or freemium tier to existing software doesn’t guarantee you’ll suddenly drive millions in revenue.

In this new book, The Product-Led Playbook, I’m sharing with you the ProductLed System(TM) - a system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.

All boiled down into a simple, step-by-step process.

Inside, you’ll uncover:

• What are the 9 key elements of a strong product-led organization - and how to implement each one
• How to design a generous free plan without giving *everything* away
• How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them
• How to identify your best-fit (and most likely to pay) users
• What you need to put on your home page to wildly increase free trial sign ups.
• The 15 moats you can use to make what you do hard to copy
• And so much more

I’ve also packed the book with canvases, templates, and checklists so you’ll never feel like you’re fumbling in the dark.

Because there is a better way to grow and scale your SaaS. A better way to build a legendary company you’ll be remembered for.