Dive into the heart of economics with our Principles of Economics 2024 Release. We strip away unnecessary details, focus......more

原著為經濟學入門暢銷書，在全球已譯成二十幾種語言，銷售超過百萬冊。其最大的特色是作者「說故事」的寫書風格，讓讀者覺得經濟學是一門有趣又有用的學問。在維持有趣易懂的寫作風格基礎上，原第十版在內...more

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to wor......more

International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applic......more

1.除了介紹經濟學的基本概念，還嘗試納入一些日常生活的現象，希望讀者能夠更瞭解經濟學的運用。 2.儘量以發生在國內的經濟事件或議題，作為實例與應用；也常引用政府當局出版的統計數據。 3.除了全...more

Acquire the key mathematical skills you need to master and succeed in economics. Essential Mathematics for Economic An......more

Economic Development is the leading textbook in this field, providing a complete and balanced introduction to the requis......more

Games of Strategy is beloved by students and instructors alike for its flexible organisation, focus on problem-solving a......more

本書架構強調將計量經濟學應用到現實世界的問題。每一個計量方法都是研究者分析非實驗性資料時，遇到某特定議題所引出的方法。本書是根據所分析資料的型態來切割主題，與其他書的傳統作法有明顯的不同。 ...more

原著為經濟學入門暢銷書，在全球已譯成二十幾種語言，銷售超過百萬冊。其最大的特色是作者「說故事」的寫書風格，讓讀者覺得經濟學是一門有趣又有用的學問。在維持有趣易懂的寫作風格基礎上，原著第九版在...more

Thomas and Maurice s goal for Managerial Economics is to teach students the economic way of thinking about business deci......more

Written specifically for the one semester survey of economics course, Schiller’s Essentials of Economics is known for se......more

New Features 1. New and expanded chapters on urban housing, distribution of jobs and people, land rent and manufacturi......more

本書特色 1. 豐富實例及商業個案：波音夢幻客機、美國頁岩油開採、UBER 計程車、企業無薪實習、印度孟買房地產開發、雪蟹禁捕、玉米生質汽油、葡萄酒生產過剩、豐田汽車的精實系統、福特 T 型車生產等。...more

While many software packages are potentially available to readers, we focus on Microsoft Excel and Stata. We do so becau......more

1.This book is the leading textbook in this field, providing a complete and balanced introduction to the requisite theor......more

1.Eight new Boxed Examples in the Twelfth Edition address engaging topics such as the “Big Mac” real-wage index, how hou......more

This third edition offers substantial new material, with three entirely new chapters and significant revisions to others......more

For undergraduate, introductory courses in Engineering Economics. Used by engineering students worldwide, this best-se......more

1.Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spar......more

The word econometrics literally means measurement in economics. A revision of the landmark text, Introduction to Eco......more

This fully revised second edition continues to offer a carefully crafted blend of numerical applications and theoretical......more

目前坊間大多數的財務基礎教材都著重在公司(企業)財務管理的範疇，本書作者群深信教學上需要一本跳脫既有框架，建立於基礎原理與通用原則之上，兼容財務學諸領域的入門教材；因此，本書應運而生。 本書...more

NEW FEATURES: Real-world questions and data—the effect of reductions in class size on test scores and the returns to e......more

Mankiw’s Macroeconomics is popular, widely adopted and well-known for clearly communicating the principles of Macroecono......more

A Modern Introduction conditions students to think like econometricians right from the start by opening with a unique Mo......more

年代：2000。版次：1 。...more