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Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MA......more
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relie......more
Today，we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communicatio......more
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary......more
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with cover......more
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to gr......more
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Mar......more
Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best......more
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understandi......more
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the pa......more
如何在快速變動的時代掌握行銷的趨勢脈動，是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書，自1967年第一次出版以來，即成為國際各...more
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. Th......more
The world of marketing is changing every day — and in order for students to have a competitive edge, they need a text th......more
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written w......more
Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts a......more
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and......more
Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Build......more
NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of un......more
Better Business introduces the business content students need--in a better way. By presenting the material in a stimulat......more
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook t......more
1.Maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter. ......more
Pride and Ferrell s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually enga......more
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon’......more
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketin......more
1.Revised Communications and Decision-Making chapters. These revisions expand on the use of modern technology and social......more
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in bus......more
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions a......more
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers ......more
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and le......more
Market Leader 3rd Edition has been completely updated to reflect the fast changing world of business using authoritative......more
1.Incorporates a modeling approach: Modeling and models help students learn to visualize a business organization through......more
International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett con......more
1.REVISED AND NEW BUILDING SKILLS EXERCISES HELP STUDENTS APPLY WHAT THEY HAVE LEARNED. Help future managers learn how t......more
1.New Harvard Business School Cases: Many cases in the Fifth Edition are new, such as Vizio, Inc., Oddo Securities, This......more
Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gain......more
MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teach......more
The book is a European adaptation of our current US book: Strategic Market Management, 9E by David Aaker. Motivated by......more
BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketi......more
.Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field......more
Unique in approach, Industrial Safety and Health Management, 6th Edition combines — in one volume — an exploration of th......more
Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to China.......more
本書除襄括完整的管理學理論外，並加入美國與全球現今的管理應用實務，本書架構的二大特點，(1)企業永無止境的追求超越顧客期待；(2)企業與組織成員需要被有效的領導。 本書特色： Management in Action...more
What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students wh......more
The most authoritative, accurate, and complete world regional geography book available! With its outstanding visual pres......more
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