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For linguistics, Ferdinand de Saussure is the defining figure of its modern period. For semiotics too he is the founding......more

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This fully revised fourth edition brings a fresh approach to the fundamentals of mass media and communication law in an ......more

As they compete in leagues around the world, elite women’s basketball players continually adjust to new cultures, rules,......more

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This fully updated tenth edition for hybrid introductory communication courses provides a balanced introduction to the f......more

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Yue’s book explores the nature of translation using traditional Chinese medicine (TCM) and the TCM classic Huangdi Neiji......more

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases tha......more

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This book explores the urgent challenges of communicating climate change in the media. While many books have been writte......more

Designed to engage, inspire, and challenge students while laying out the fundamentals of the craft, this textbook - now ......more

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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the g......more

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Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise a......more

This fully revised seventh edition provides a thorough introduction to both the legal and ethical considerations relevan......more

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The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public......more

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Fake News in Digital Cultures presents a new approach to understanding disinformation and misinformation in contemporary......more

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Based on the author’s 25 years of experience in researching and teaching interculturality, Intercultural Self-Defence: A......more

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