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What do companies such as Northwestern Mutual Life, Hilton, and Nokia have in common? They approach selling differently ......more
What do companies such as Northwestern Mutual Life, Hilton, and Nokia have in common? They approach selling differently ......more
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Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketi......more
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Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can ta......more
"Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a......more
This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat,......more
This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat,......more
As Information Technology continues to evolve as a key strategic enabler, many establishments feel the need to think mor......more
Transform your organization’s approach to AI with tested frameworks from global leaders AI and Innovation: How to Transf......more
DESCRIPTION Adopting AI for Business Transformation offers a comprehensive guide for businesses ready to transition into......more
An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review an......more
The emergence of new digital technologies, awareness of corporate social responsibility, and the greater need for innova......more
Revolutionizing the Shopping Experience with AI Are you ready to delve into the future of retail, where artificial intel......more
Want to create a successful podcast? Here’s how to do it right. In Let’s Talk Podcasting, seasoned podcast producer Aman......more
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How the world’s largest e-commerce market highlights a digital path to development How do states build vital institution......more
How the world’s largest e-commerce market highlights a digital path to development How do states build vital institution......more
The platform economy is gaining increasing importance. Digital platforms can be found in more and more areas of consumer......more
No in-person events. No school visits. No book readings. This comprehensive guide to digital marketing leverages the mod......more
Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive gui......more
Dark Tourism has seen a surge in popularity in the last decade as people seek a richer travel experience, choosing to me......more
Are you tired of constantly chasing clients, working long hours, and still not seeing the results you dreamed of when yo......more
Title: Digital Marketing Domination: Mastering SEO, Social Media, and Analytics for Success in the Digital AgeBack-of-th......more
The Shitty World of Marketing: Discover the secrets to successful content marketing in the digital age, as this book unc......more
Discover the secrets to success in the modern world of entrepreneurship with The Growth Hackers Playbook. This comprehen......more
Discover the power of influencer marketing with The Influencers Guide to Success. This comprehensive guide takes you thr......more
Discover the world of data-driven marketing and gain insights into its evolution, strategies, and best practices. From u......more
Unlock the Secrets of E-commerce Success!Discover the evolution of e-commerce, the impact of technology, and the rise of......more
Marketing Analytics Unleashed: Master the Art of Data-Driven Marketing to Dominate Your Competition Marketing Analytics ......more
Are you tired of struggling to make an impact with your video marketing efforts? Look no further than The Ultimate Guide......more
Discover the power of email marketing in the digital age with The Ultimate Guide to Email Marketing. From building a sol......more
1.1 The Mobile Marketing Revolution: Understanding the Power of Mobile Devices; The Rise of Gen-Z and the Mobile-First G......more
Discover the ultimate guide to affiliate marketing with The Gen-Z Guide to Affiliate Marketing. From building a killer o......more
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who w......more
The book ’Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study ......more
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much atten......more
1.1 The Evolution of Digital Media; 1.2 Pre-digital Communication Technologies; 1.2.3 Impact of Digital Media on Society......more
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce busin......more
Discover the power of branding in the digital age with Branding in the Digital Age: Strategies for Success. From underst......more
Social Media Strategy: Algorithms That Work for You Social Media Strategy: Algorithms That Work for You Social Media Str......more
Discover how to navigate the intersection of tech, cybersecurity, and commerce In an era where technological innovation ......more
The Ultimate Guide to Internet Marketing is your definitive roadmap to mastering the art of online business growth. Whet......more
The Age of Decentralization talks about various decentralization technologies including Web3, Decentralized Identity, an......more
The Age of Decentralization talks about various decentralization technologies including Web3, Decentralized Identity, an......more
**Back-of-the-Book Summary: **Unlock the future of digital commerce with E-Commerce and the Intersection of Law. This co......more
Unlocking Website Profits: 15 Overlooked Keys to Boost Your Business Online Is your website working as hard for your bus......more
A remarkable business success story, follow the rapid rise from small startup to one of Canada’s top companies through C......more
Mobile technology offers an innovative and cost-effective channel for delivering a range of financial services, includin......more
This book tells the story of the entrepreneurial journey that small firms should take to deliver high-quality software p......more
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media market......more
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media market......more
The book highlights the essence of information technology in the modern digital world in relation to improvements and th......more
This book includes various topics related to marketing and business analytics. It is written to help organizations incre......more
Let me tell you a secret. The million-dollar idea? That’s overrated. Look, I’ve built businesses from the ground up, see......more
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is......more
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Unlock the future of finance with Blockchain, Crypto, and DeFi Step into the realm of blockchain and cryptocurrency like......more
Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks ......more
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of mu......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - an......more
A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - an......more
These stories from the business world are for professionals looking to improve at work. Is your business failing to live......more
These stories from the business world are for professionals looking to improve at work. Is your business failing to live......more
This book focuses on the personalisation of the user interface in e-commerce based on collected data on customer behavio......more
This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digi......more
About the Book - Unlock the Secrets to Building a Thriving Dropshipping Empire! "Hey Dropshipping" is your ultimate guid......more
The DLTC Master Trading Journal is a premium tool designed for serious traders who value superior record-keeping and gui......more
AI and automation are reshaping our world at an unprecedented speed, making traditional skills obsolete and opening new ......more
This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 Conference on e-Business, e-Services and e-Societ......more
This comprehensive guide covers essential Digital marketing strategies, including SEO techniques, social media marketing......more
Are you a creative, entrepreneur, or small business owner struggling to navigate the world of social media marketing? Yo......more
Discover the fascinating world of digital shoes in this comprehensive guide. From the evolution of footwear technology t......more
★★★★★Master Cold Emailing with "Cold Email Success in 24 Hours"! Are you looking to unlock new opportunities and boost y......more
Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compell......more
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly u......more
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly u......more
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective......more
Mastering E-Commerce: From Consumer Behavior to Innovative Strategies, this comprehensive. of e-commerce, covering topic......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Drawing from over two decades of experience, Gavin Duff unravels the mysteries of Search Engine Optimisation (SEO) with ......more
What Drives a Successful Author Platform? Building an author platform goes beyond mere marketing; it’s about carving out......more
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