本書之短、中期分析,主要以凱因斯模型為主,始於商品市場,逐步加入貨幣市場、勞動市場,最後加入外匯市場,由封閉經濟的探討,再及於開放經濟。而各階段分析,均與古典模型或新古典模型相比較,有利於讀...more
Project Management: A Socio-Technical Approach is a comprehensive title that emphasizes the importance of the human dime......more
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The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showin......more
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The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced appro......more
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Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfec......more
Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an int......more
Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research yo......more
《莊子大宗師》云:「善吾生者,乃所以善吾死也」。本書之出版在於傳授如何運用現代金融保險科學知識,以完善人之生死。本書內容分三篇,第一篇談人身風險的管理工具、訂價與市場供需;第二篇介紹解決人...more
Frank et. al. focuses on core principles to produce economic naturalists through active learning. By eliminating overwhe......more
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本書能夠幫助初學者掌握會計基礎實務,並依據最新國際財務報告準則精編。第1章以會計方程式介紹複式簿記對交易的記載方式,第2章介紹借貸法則及會計科目,第3~5章為完整記帳程序,第6章為買賣業會計,第7...more
Improve YOUR world. Dean Karlan and Jonathan Morduch’s Economics 3e is built around the central concept that economics i......more
What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. H......more
The overriding philosophy of this text is to provide the instructor with comprehensive coverage of ethical and professio......more
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operatio......more
1.結合大數據工具與傳統行銷工具 在大數據的時代,許多的問題不再需要查表、手算或操作計算機,只要透過電腦軟體處理即可得到答案,因此本書將重點放在統計數值的解讀與背後的行銷意涵介紹。 2.結合網...more
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This book follows the traditional division of international economics into the trade and monetary sides of the subject. ......more
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONO......more
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管理會計相較財務會計有很大的不同,它不追求精確、公平及可靠,其講求的是時效及攸關,管理者需要什麼資訊來作決策,管理會計系統就提供其所需資訊。因此管理會計時常隨著環境及企業營運的改變而變更,但...more
A concise yet exhaustive text provides flexibility in the classroom:A streamlined text allows instructors to convey curr......more
★★★一套共5本★★★ 楸園書屋讀經筆記:論語 楸園書屋讀經筆記:禮記 楸園書屋讀經筆記:周易 楸園書屋讀經筆記:詩經 楸園書屋讀經筆記:道德經...more
「供應鏈管理」的相關知識與方法涵蓋許多領域,除了來自「生產與作業管理」領域外,也來自其他領域(例如,資訊、網路與通訊)。近年來,由於資訊科技、網路科技與通訊科技的迅速發展,許多在以前是不可能或...more
Financial Statement Analysis, 11e, emphasizes effective business analysis and decision making by analysts, investors, ma......more
亞馬遜網路書店 全球五顆星★★★★★推薦 美國遠見夢想獎(COVR)年度最佳自我提升書 曼陀羅梵文本意為「圓形」或「中心」,引申作「以圓形代表宇宙;以方形代表地球與人為世界」的圖形。本書內含200個源自中...more
因近年來資訊科技發展與應用觀念不斷地更新,商業經營觀念也必須隨之而調整,才能迎合數位化與網路時代的需求。 第五版加入探討知識經濟與商業經營專章,以及修正並更新過時資料。前者目的在於提供知識...more
Human Resource Management: An Asian Perspective is written to help students gain a comprehensive introduction to human r......more
隨著工業化程度的提高,台灣近幾年來的組織行為研究有愈來愈熱絡的趨勢,不但數量有所增加,而且品質亦逐年提升。然而,十分令人訝異的是,竟然沒有任何文獻,針對過去台灣組織行為的研究,進行回顧式的探...more
本書提供重要觀念與圖表的中文註解,讓學生可以輕鬆閱讀原文書,如遇艱澀的英文或是容易混淆的概念,都可以在本書邊欄找到相關的中文說明。除此之外,本書是唯一透過真實商業案例啟發學生學習經濟學的教科...more
決策乃企業管理活動核心概念,決策分析目的則在了解決策問題情境,並以科學方法尋求解決問題的方案。本書將決策分析方法分成三大部分:多準則決策分析方法(多準則決策分析、多屬性決策、多目標規劃、層級...more
本書旨在提供一張進行華人組織行為本土化研究的藍圖,當全球化浪潮席捲全球之際,華人組織行為展現出與西方不同的面貌,鑑於雙方所處之文化與體制的情境並不相同,本書作者群採用本土與主位研究途徑,針對...more
《企業傳道錄》是培養三良企業將帥(指具有良知、良能及良心之公司總經理及集團總裁)操兵練將的實戰修練功夫,是華人第一位取得美國企業管理博士陳定國教授四十多年來從事管理實務及管理學術傳道生涯的心得...more
在領導的知識版圖中,阡陌縱橫,一望無際;看起來,領導領域已經開發殆盡。可是,經過仔細審視之後,卻可以發現這些領導知識都是在北美創發出來的,並不能廣泛地適用於全人類社會。理由是知識的可靠度需要...more
台灣智慧資本研究中心與資策會資訊市場情報中心共同執行經濟部技術處學界科專「智慧資本理論、政策與實務推廣四年計畫」,以發展前瞻性、創新性智慧資本管理技術,營造一個有利於智慧資本發展與流通的環境...more
第二版增修訂重心,源於新世紀資訊科技及新經濟知識管理的激速變化,企業經理人莫不擅於全球運籌管理及組織智慧資產的核心價值。本書融合最新資訊,增入關鍵詞彙之中英文索引,以及詮釋與複製最佳實踐之成...more
壽險業務經營技術極高,涵蓋層面尤其深廣,舉凡擬訂經營策略、保險行銷、核保、保全、再保及財務運作等之各種作業流程均屬壽險經營之範疇。 作者有鑑於此,除對理論多所闡述外,尤其重視實務,儘量多舉...more
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1.書中所引用之案例,皆為真實事例,並非虛構,如此將可加強讀者對國貿實務之認識及應用能力。 2.每一案例,原則上分為案情概要,重點提示與說明,問題探討與研究等三部分,讀者可依不同主題深入分析研...more