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Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e......more
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship an......more
一個不賺錢的福袋,如何讓全聯在策略上搶佔先行者的優勢? 電視台卻靠保健品翻身,如何一年熱銷12億? 要用「有溫度陪伴」來取代賣藥,小藥局如何黏住長輩顧客?讓我們一起從《策略管理》的趣味中,啟發...more
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation ......more