Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best......more

一、以「有趣實務」闡釋「嚴謹理論」：本書除了有嚴肅的行銷理論內涵，也呈現活潑且具啟發性的實務應用案例，嚴謹性與趣味性兼容並蓄。 二、以「正確觀念」構築「理論系統」：本書強調觀念與架構兼顧，...more

如何在快速變動的時代掌握行銷的趨勢脈動，是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書，自1967年第一次出版以來，即成為國際各...more

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. Th......more

The world of marketing is changing every day — and in order for students to have a competitive edge, they need a text th......more