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Management:Skills and Application (第14版)

Management:Skills and Application (第14版)

1.Revised Communications and Decision-Making chapters. These revisions expand on the use of modern technology and social......more

The Theory of Interest(3版)

The Theory of Interest(3版)

1.Expanded coverage of capital budgeting takes place in Chapter 7 with the introduction of several new techniques that c......more

Global Marketing Management(8版)

Global Marketing Management(8版)

1.Chapter on Global emarketing: Students see impact of e-commerce on global marketing. 2.Cases—Kodak vs. Fuji, Educa......more

Marketing Strategy: A Decision Focused Approach(8版)

Marketing Strategy: A Decision Focused Approach(8版)

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers ......more

Basic Marketing:A Marketing Strategy Planning Approach(19版)

Basic Marketing:A Marketing Strategy Planning Approach(19版)

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and le......more

Discovering Statistics using IBM SPSS Statistics (4版)

Discovering Statistics using IBM SPSS Statistics (4版)

Andy Field s comprehensive and bestselling Discovering Statistics Using SPSS 4th Edition takes students from introductor......more

Introductory Linear Algebra:An Application-Oriented First Course(8版)

Introductory Linear Algebra:An Application-Oriented First Course(8版)

For freshman/sophomore-level courses in Linear Algebra. This book provides an applied introduction to the basic ideas,......more

Business Dynamics:Systems Thinking and Modeling for a Complex World with CD-ROM

Business Dynamics:Systems Thinking and Modeling for a Complex World with CD-ROM

1.Incorporates a modeling approach: Modeling and models help students learn to visualize a business organization through......more

Recursive Macroeconomic Theory (Original)(第三版)

Recursive Macroeconomic Theory (Original)(第三版)

This third edition offers substantial new material, with three entirely new chapters and significant revisions to others......more

Introduction to Management Accounting (第16版)

Introduction to Management Accounting (第16版)

1.Understanding Why: Most managers would likely agree that understanding concepts is more important than memorizing tech......more

Principles of Accounting (第12版)

Principles of Accounting (第12版)

The chapters in Needles/Powers/Crosson have been organized into the Three Section Approach, which helps students more ea......more

International Business:The Challenge of Global Competition (第13版)

International Business:The Challenge of Global Competition (第13版)

International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett con......more

Business Analysis and Valuation:Using Financial Statements(Text Only) 5/E

Business Analysis and Valuation:Using Financial Statements(Text Only) 5/E

1.New Harvard Business School Cases: Many cases in the Fifth Edition are new, such as Vizio, Inc., Oddo Securities, This......more

Financial Accounting 7/E

Financial Accounting 7/E

1.Continued emphasis on helping students learn accounting concepts: For example, we have added T-accounts in the margin ......more

Strategic Marketing(10版)

Strategic Marketing(10版)

Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gain......more

Business Research Methods 9/E

Business Research Methods 9/E

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business......more

Economics(7版)

Economics(7版)

ECONOMICS, 7E, International Edition includes updated information on topics such as: inequality, housing markets, the de......more

Readings in Management Accounting (Original)(6版)

Readings in Management Accounting (Original)(6版)

For each textbook chapter there is a corresponding set of readings that complements text material and introduces you to ......more

Engineering Economy(15版)

Engineering Economy(15版)

For undergraduate, introductory courses in Engineering Economics. Used by engineering students worldwide, this best-se......more

International Financial Management(2版)

International Financial Management(2版)

For undergraduate and graduate students enrolled in an international finance course. An approach that blends theory an......more

Electronic Commerce 2012 7/e

Electronic Commerce 2012 7/e

1.NEW! Focus on what s important: Streamlined Content. EC moves at the speed of technology, and to keep pace with this e......more

Policy Applications and Principles of Public Finance 2/e

Policy Applications and Principles of Public Finance 2/e

Emphasizing policymaking and policy analysis, POLICY APPLICATIONS AND PRINCIPLES OF PUBLIC FINANCE, 2E, International Ed......more

Management Accounting: Information for Decision Making and Strategy Execution

Management Accounting: Information for Decision Making and Strategy Execution

1.For upper level undergraduate and MBA Management Accounting courses. An approach to management accounting from the p......more

Economics

Economics

1.Real world business chapter opening cases - 16 new, 14 revised in this edition - set a real context for learning, spar......more

Time Series: Applications to Finance with R and S-Plus

Time Series: Applications to Finance with R and S-Plus

Second Edition is designed to present an in-depth introduction to the conceptual underpinnings and modern ideas of time ......more

A Second Course in Statistics: Regressing Analysis 7/e

A Second Course in Statistics: Regressing Analysis 7/e

A Second Course in Statistics: Regression Analysis, Seventh Edition, focuses on building linear statistical models and d......more

Intermediate Accounting 11/e

Intermediate Accounting 11/e

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagog......more

Corporate Information Strategy and Management: Text and Cases (八版)

Corporate Information Strategy and Management: Text and Cases (八版)

Corporate Information Strategy and Management: Text and Cases 8/e is written for students and managers who desire an ove......more

Computer Simulation in Management Science(五版)

Computer Simulation in Management Science(五版)

本書針對管理科學的學生以及需要研習如何使用電腦模擬研究的實務人員,主要著重在資訊系統與模型模擬內容;全書可大致劃分為三大部分: Part I. 屬於電腦模擬的基礎入門介紹;在內容表達上謹慎採取不過度...more

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